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Marketing Manager
The Marketing Manager (India Operations) is responsible for the planning and execution of marketing campaigns and associated assets/deliverables. This includes working with the Global Marketing Services team and Ad Agency for campaign creation and execution. The campaign elements including message, content and deliverables should be consistent with Ramco's positioning for that particular solution. After completing campaign execution, marketing manager will track, manage measure and report campaign results. The marketing manager is ultimately accountable for campaign results.
Qualification : Bachelor of Engineering; Master of Business Administration (MBA) preferred
Experience : 8-10 years Sales/ Marketing experience
Responsibilities:
Demand generation
- Telemarketing Campaigns
- Events, seminars, delegate participation, branding events
- Media Planning
- Print Campaigns
- Digital Campaigns
- Direct Marketing
- Support to PR
- Marketing Collaterals
- Market Research
- Budgeting
- Vendor Management
Candidate Profile:
- Expert knowledge of marketing principles, practices, tactics and tools used for IT Marketing
- Expert knowledge of advertising/direct marketing/ research
- Well-developed understanding of the ERP industry
- Good planning and budget management skills
- Excellent written/oral communications
- Strong analytical skills
- Excellent interpersonal skills
- Excellent negotiating skills
- Ability to interface effectively with all levels of management and functional disciplines
- Strong influencing and consensus-building skills
- Conflict resolution skills
- Should be able to manage the team independently
